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都市の風景は、ファッションで完成される。
きものは、洋服より面倒だ。まず、着る時の手間がかかる。着てからのふるまいだって気を遣う。けれど、きものには、そんな面倒を飛び越えてしまう刺激がある。熟練の技術者が手がけた、生地や帯。その出来映えは、どんなハイファッションにも引けを取らない。そして、組み合わせる小物で、その人らしさをどんどんと繰り出してゆけるおもしろさや、カッコ良く着こなせた時の周囲からの賞賛や羨望の目。そこには、洋服だけを着ていては味わえないような、挑発がつまっている。日常に、「わざわざ、きものを着る」という非日常を取り入れる。それこそが、私たち Y. & SONS が世界に打ち出したいアイデア。簡単に答えが出ない。それこそが、ファッションの本質であり、おもしろさだと思うから。あなたの毎日に刺激を与える、コンセプトショップ。それこそが Y. & SONS の目指す道です。都市を形づくる究極のファッションは、あなたからはじまる。

Fashion is a significant part of what makes the city unique.
Wearing kimono may seem troublesome compared to Western clothes, due to the length of time it takes to put on and to how careful the wearer must be while moving. However, the act of wearing a kimono stimulates in a way that no western outfit can compete with. The kimono wearer soon forgets whatever trouble he had initially as he is swept up in the feeling. Whether it is in the fabrics or in the accessories such as obi, each detail is painstakingly perfected by experienced craftsmen, meaning kimono is as exclusive and fashionable as any leading high-fashion brands. Wearing kimono is provocative, an experience that other styles cannot offer. The wearer of the kimono can customize his look and express his originality by mixing and matching accessories, and when he puts together his kimono in an original or stylish way, people look at him in admiration, with envious eyes. A man must go out of his way to wear kimono, setting him apart from the crowd. This is an extraordinary idea in the modern world, but Y. & SONS is on a mission to make it the norm. Your personal style will change the cityscape.

取扱いブランド
Norwegian Rain / Raincho
KIJIMA TAKAYUKI / Hat
WANT Les Essentiels de la Vie / Bag
FOOTSTOCK ORIGINALS / Dress Shoes
N.HOOLYWOOD / V NECK T-SHIRT
PHIGVEL-MAKERS / KEY CASE
COMME des GARCONS / Wallet
KENT / Clothes Care Brushe
Corgi / Socks
JOHNSTONS / Stole
FOX UMBRELLAS / UMBRELLA
Vintage / Watch, Glasses, Wallet etc...